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The dreaded 'V-word' is quickly approaching, and the time to implement all those notes you took on last year’s successes (and failures) is now. Valentine’s is a huge opportunity for florists of all sizes to excel in multiple ways. From increasing visibility in their communities, to showcasing their talents, to their expertise in sourcing the freshest flowers and interesting varieties from hundreds of farms at iBuyFlowers, planning is key to success.
One of the many challenges that florists face is playing mind-reader for their future customers when it comes to Valentine's flowers. While dozens of red, white, and pink flower arrangements will always abound, many customers come in with photo-shopped arrangements, blurry screenshots, bizarre requests, and a plethora of other unexpected questions to make their florist scramble for the order. A wonderful way to combat any confusion between you and the customer, as well as have more control over your pre-ordering, would be to have set color palettes available for your customer to pick from at the price point of their choosing.
Below we have four palettes that will work perfectly to make your job easier and keep your clients happy with your variety. All of these inspiration boards can be customized to reflect your shop’s personality, all the while maintaining some organization during your busiest time of the year.
Photo Source: @abbeymaeflorals @vickrenner
Our first inspiration board is aptly titled “Hot and Heavy” with deep reds, blacks, and purples. Black baccara is a wonderful “black rose” to use in lieu of a traditional red. Dark foliages can be incorporated, as well as dark satin ribbons (or even velvet!). The navy center’s of anemone will be a stand-out in this palette, and the richness of these colors and texture will convey a sense of romance for your customer. Client’s who choose the “Hot and Heavy” palette will probably have the *most interesting* card messages to their receivers attached to these alluring floral arrangements. Explore full mood board here.
Photo Source: @gardengirlflowerseugene @juleswiththeflowers @highdesertflorals @bkdflorals
Next we have the “Galentine’s” inspiration board. Galentine’s is an increasingly popular celebration the past several years. What is more “for the girls” than a day of flowers, chocolate, and champagne? With a rise of celebrating groups of girlfriend’s, it’s only fitting that the palette shows off fun, inspiring colors. This palette is ideal for marketing at more affordable price points, making it easy to sell multiple arrangements at once. Bright, poppy pinks, cheerful yellows, vibrant blues, reds, and oranges are guaranteed to catch your clients' eyes. It’s the perfect opportunity to showcase a mix of pastel tones and pink flowers alongside these lively, colorful blooms, creating bouquets that truly stand out for the occasion. Check the full mood board here.
Photo Source: @bkdflorals @urbanbloom.florist @moonrisefloraldesign
“Cake and Candy” is for the customers who want to be non-traditional, but also want to stay in the Valentine’s general vibe with pink roses and vibrant flowers. Warm pinks and peaches, creams, and muted mauves create a welcoming palette appropriate for any client to send to any recipient. This inspiration board would be perfectly accented with thrifted glassware, creating a true air of thoughtfulness for the recipient. Discover full mood board here.
Finally, we have “Tried and True”. Red, pink, and white will always be a popular choice during this time of year. Having a set list of certain stems and working with a recipe during this chaotic week will help push out the vast amount of orders florists are certain to get in this color scheme. Traditional customers love alstroemeria, carnations, babies breath, caspia, and red roses. Explore the full mood board here.
While there are countless tips and tricks to make it through Valentine’s Day in one piece, one of the most important parts of a florist’s process is securing excellent products. With iBuyFlowers, you can pre-order to lock in your product and pricing. Whether you want to pay at checkout or when the order packs, you have that option. This comes in handy during these holidays when it is necessary to bulk order. iBuyFlowers is a wonderful resource, creating a system where you can order online from world-wide vetted farms that florists have been using for decades. Flowers are shipped directly from the farm to your door with free priority shipping, guaranteeing a product that is as fresh as possible for your customers. So get your inspo ingredient lists ready and get to ordering!