Table of Contents Traditional Uses and Symbolism of Lavender A Look at Other Lavender Flowers and Their Symbolism The Rise of Pastels in Wedding Floral Palettes Lavender for Spring Events and Daily Deliveries Lavender is one of nature's most beloved flowers, captivating florists and flower lovers alike with its delicate appearance and soothing fragrance. Known for its soothing lavender blooms with pastel dainty stems, this flower has deep symbolism, a rich history of use, and continues to be a favorite in floral arrangements, especially for weddings and special events. As a floral wholesale company that connects florists with over 100 farms, we’re excited to dive into everything lavender has to offer—both as a flower and as a color. Traditional Uses and Symbolism of Lavender Lavender is a versatile herb that has been cherished for centuries. Historically, it has been used for everything from culinary purposes to medicinal remedies. Its fragrant oils have been a cornerstone of aromatherapy, prized for their ability to promote relaxation and reduce stress. Lavender’s calming properties make it ideal for use in herbal teas, bath products, and essential oils, offering relief from anxiety and helping to promote a peaceful night's sleep. In the delicate language of flowers, few blooms speak as softly yet profoundly as lavender. Often linked to purity, serenity, and clarity, lavender has long held symbolic meaning across cultures. Some even consider it a flower of love and devotion, adding emotional depth to its already calming presence. Its signature soft purple hue evokes elegance and grace, qualities that make lavender a timeless choice in floral arrangements, whether for intimate gatherings or grand ceremonies. A Look at Other Lavender Flowers and Their Symbolism While the classic lavender flower is stunning in its own right, it’s far from the only bloom that falls under the lavender category. Several other flowers, each with their unique characteristics, can be found in this delicate color palette, bringing versatility and vibrancy to any floral design. Lavender Roses: A favorite for weddings and romantic occasions, lavender roses symbolize enchantment and love at first sight. Their graceful beauty is perfect for a soft, elegant touch to any bouquet. Milka and Malva Ranunculus: With their velvety petals and rounded shapes, these ranunculus varieties in shades of lavender bring texture and fullness to any floral arrangement, symbolizing charm and radiant beauty. Campanula: Also known as bellflowers, campanulas come in various shades of pastels. Their bell-like form is a symbol of gratitude and compassion, often used to express appreciation. Lavender Mums: Mums in lavender hues convey love and joy, making them ideal for special occasions. Their long-lasting blooms also add a touch of luxury and elegance. Hydrangea: Known for their large, showy blooms, lavender hydrangeas evoke feelings of understanding and emotional clarity, often symbolizing gratitude and grace. Each of these flowers brings its own layer of symbolism and beauty to any bouquet or centerpiece, making them perfect for a variety of occasions, from weddings to daily deliveries. The Rise of Pastels in Wedding Floral Palettes Pastels have been steadily gaining popularity in wedding floral design, and lavender is leading the charge. Soft lavender tones are becoming a staple in the wedding industry, as couples opt for serene, romantic color schemes that evoke calmness and elegance. In 2025, we predict lavender will play a starring role in many wedding palettes, from floral arrangements to centerpieces and even the bridal bouquet itself. Lavender's muted, yet vibrant shade pairs beautifully with other soft pastels like blush pink, mint green, and peach. Its calming nature also contrasts beautifully with darker hues, adding a fresh burst of color without overwhelming the senses. Whether used alone or in combination with other soft colors, lavender brings a touch of sophistication and timeless charm to any wedding design. Lavender for Spring Events and Daily Deliveries As spring approaches, the demand for lavender flowers is expected to soar, not just for weddings, but for all kinds of events. Whether it's for Easter, Mother's Day, or just to brighten up someone's day, lavender is the perfect flower to celebrate the season. Its soft, fragrant blooms embody the essence of spring, and its calming color brings a sense of renewal and peace. At iBuyFlowers, we offer lavender flowers and a variety of lavender-inspired blooms for all occasions. Order lavender roses for a Mother’s Day bouquet, lavender hydrangeas for an Easter centerpiece, or lavender ranunculus for daily deliveries. The possibilities are endless, and we’re here to help be a part of your success. Browse our selection today and take advantage of our free shipping directly to your door. Make sure to also check out our Spring Mood Boards and Mother's Day Mood Boards for inspiration in the upcoming months! Let us help you bring the calming beauty of lavender into your floral designs and create stunning arrangements that your customers will love.
Table of Contents The Charm of Smaller Celebrations Personalization is Key Creating a Lasting Impression with Flowers In Conclusion… In recent years, the trend of micro weddings has been gaining momentum, and it's not hard to see why. Couples are increasingly opting for more intimate celebrations that focus on personal connections rather than extravagant gatherings. As a wholesale flower supplier who sources directly from over 100 farms, we've noticed a significant shift in floral demands, as smaller weddings often feature more unique, tailored floral arrangements that highlight personal style and creativity. Let's explore how this growing trend is shaping the flower industry, and how we can continue to stay profitable while catering to our couples needs. The Charm of Smaller Celebrations Micro weddings, typically defined as having 50 guests or fewer, offer a unique charm that traditional large-scale weddings can't always match. With fewer guests, couples can focus on creating a more meaningful experience, often choosing to host their wedding in intimate locations such as backyards, gardens, or boutique venues. The intimacy of these non-traditional micro weddings open up opportunities to be more thoughtful with wedding details, and one of the most important aspects of this is flowers. Smaller weddings often allow for more elaborate floral displays, showcasing bespoke arrangements that reflect the couple’s personality and theme. This trend is a chance for floral designers to get creative with unusual combinations of flowers, colors, and textures that may not suit a larger, more formal setting. Photo Source: @nikkigibson Personalization is Key One of the biggest advantages of a micro wedding is the ability to truly personalize every aspect of the celebration. For many couples, this means investing in bespoke floral designs that align perfectly with their vision. Whether it’s an elegant bouquet of rare blooms or a rustic table centerpiece made from US grown wildflowers, the flowers chosen for a micro wedding often become a central part of the story. iBuyFlowers' access to over 100 farms offers florists a broad array of options, ensuring that every detail is tailored to the client’s tastes. From floral color palettes to types of flowers and the vessels they are displayed in, personalized floral arrangements add an extra layer of meaning to the celebration. Photo Source: @juleswiththeflowers Creating a Lasting Impression with Flowers While micro weddings are often smaller in scale, they still leave a lasting impression—especially when it comes to the floral arrangements. The flowers at these intimate weddings are often the centerpiece of the event, from the aisle décor to the bride’s bouquet. By sourcing flowers directly from our farms, you are able to offer an impressive array of high-quality, fresh blooms that can stand out to your couples and their guests. With smaller events, floral arrangements tend to be more intricate and detailed, giving florists the opportunity to create jaw-dropping displays that would be difficult to pull off at larger weddings. Photo Source: @juleswiththeflowers In Conclusion… The trend of micro weddings is here to stay, and it’s transforming the way couples approach every aspect of their big day, especially their floral choices. With more focus on personalization, sustainability, and the creation of a unique experience, flowers play a central role in making these intimate celebrations truly unforgettable. At iBuyFlowers, we’re excited to be part of this growing trend, helping you create the perfect floral arrangements for these special celebrations. If you're planning a micro wedding, remember that the flowers you choose will be an important part of the memory—let's make them bloom in a way that reflects your client’s vision. Looking for more wedding ideas and inspiration? Check out our Wedding Installations blog and Spring Moods to design the perfect floral arrangements!
Table of Contents Sunset Terracotta Classic Romantic Champagne Mauve and Plum Carnival Conclusion Many times as a creative, it is easy to know exactly what you are talking about and envisioning inside your head, but relaying that vision to clients is an incredibly important part of the booking and planning process. You can be the most effective communicator possible, but having visual cues, like mood boards, can convince your client that you are indeed the best fit for them. In the wedding and event world, competition can be fierce, and landing not only clients, but the RIGHT clients for you, is imperative. To help with this, we have put together four mood boards for fall that not only serve as templates to inspire you to create your own, but also provide quick floral inspiration to keep on hand to show clients in the future. Whether you’re designing wedding flower arrangements or planning a bride’s flower bouquet, these mood boards are perfect starting points. Sunset Terracotta Our sunset terracotta mood board features brighter tones than the traditional terracotta, blush, and cream weddings that have been so popular in recent years. Embracing the coral hues of a crisp fall sunset, lush, cool peaches, and pops of buttery oranges and creams, this palette is guaranteed to stay in rotation for the next several years of weddings. It’s an ideal choice for creating a large bridal bouquet or even wedding flower centerpieces that capture the essence of autumn. With the emergence of heavy florals in pop culture, from music videos to shows like Bridgerton, clients are increasingly interested in using both more and brighter colors for their wedding flowers. This palette is particularly stunning for those looking for a unique flower color palette. Photo Source: @poppinpeoniesfloral @urbanbloom.florist @_whirlygirl Classic Romantic Champagne Up next is the classic, romantic Champagne mood board. This is a wonderful visual to show couples who want to remain traditional but also wish to do something a bit different. With so many shades and hues of creams available, this mood board offers ideas for bridal bouquets that venture into pale yellows and muted, dusty pastels—a wonderful way to add a small pop of the unexpected without being too bold. These color palette flowers are perfect for crafting real flower wedding bouquets and wedding floral centerpieces that are timeless yet fresh. The richness of these combinations is tried and true. We can expect to see variations of this palette rotate through time but never fade away. Photo Source: @moonrisefloraldesign @gildedthistlegr @bkdflorals @scs_lady Mauve and Plum Mauve and plum are having a large resurgence lately! With the early 2000s coming back in a big way in fashion, florals have followed suit. Shades of purples and grays are making their rounds again, and we love the toned-down versions we are seeing in events lately. This palette is fitting for a moody outdoor ceremony, an industrial corporate event, or a winter wedding. The deep tones would also be perfect for holiday parties or even chilly early spring weddings, offering both freshness and richness at the same time. Ideal for wedding bouquets or wedding party bouquets, this palette allows for an elegant yet bold look. The wildflower color palette also adds a hint of nature-inspired beauty, making it versatile for any occasion. Photo Source: @thevinefloralstudio @moonrisefloraldesign @hummingbirdfloralstudio @biofloria_ Carnival Bright colors are trending as a year-round option, and florists could not be more thankful! This Carnival mood board is a wonderful jumping-off point for brides who want a vibrant day filled with color. Think about a bright wedding bouquet featuring rich garden roses and ranunculus, with added pops of lavender or pale blue for an eye-catching effect. Even in the dreary winter months, these colors can easily be sourced, allowing florists to create stunning wedding flower arrangements that defy the seasons. This palette is also perfect for flowers for centerpieces at weddings, as it brings a cheerful and lively vibe to any celebration. Photo Source: @eventsanddesignbynancy @idamayesfloral @lostgardn @hopeblooms.ky In conclusion... By using these mood boards, you can showcase the range of options available to your clients, whether they are looking for cheap bridal flowers or aiming for a grand statement with a large bridal bouquet. Each mood board offers a unique flower color palette, making it easier to match the client's vision with the perfect floral design. Ready to bring these ideas to life? Explore our catalog to discover all the flowers you need or shop our wedding collections to find the perfect blooms for your next project. Let these mood boards inspire your next wedding floral creation and help you design wedding party bouquets that leave a lasting impression!
Table of Contents 1. Show Off Your Products with Gorgeous Photos 2. Encourage Pre-Orders with Special Offers 3. Offer Free Delivery Before Valentine's Day 4. Partner with Local Businesses 5. Engage Your Audience with Fun, Interactive Content 6. Be Transparent in Your Posts Ready to Make This Valentine’s Day Bloom? Flowers and Bouquets are what make Valentine’s Day special. This also means it's a huge day for Florists. With the right social media game, there is no better time to turn this into one of your biggest sales events in the year. Through stunning bouquets or the buzz of giveaways, here are some ideas to help you maximise your social media impact this Valentine’s Day. 1. Show Off Your Products with Gorgeous Photos For a visually-driven platform like Instagram, you need to grab the attention of your audience through high-quality photos and videos of your flowers. Your flowers are beautiful, so show them off! Don’t just snap quick pictures—take your time to make sure they look their best. Valentine’s Day Hashtags like #ValentinesDayFlowers and #PreOrderLove will help you boost your posts to a larger audience. Valentine’s Day also brings about the need to buy specific flowers for the occasion. What would people want to see from you most? These are the flowers we believe positively grab people’s attention: Roses: These are almost always the quintessential choice since you cannot go wrong with them. Ranunculus: Coming in an assortment of colours, these are a fresh alternative to roses. Carnations: With their red and pink variety, these are a great set of affordable and long-lasting flowers. Also, don’t forget about your Instagram highlights—create a dedicated space for your Valentine’s Day offerings so customers can easily browse everything you’ve got without having to scroll through your entire feed. Photo Source: @juleswiththeflowers 2. Encourage Pre-Orders with Special Offers Pre-orders are a lifesaver, especially when the last-minute rush hits. Entice your customers to secure their Valentine’s Day flowers early by offering a little something extra—whether that’s a discount, free chocolates, or guaranteed delivery. Throw in a catchy slogan like “Reserve the romance” or “Save the stress, grab the best” and let the urgency do the work for you. You can even use Instagram giveaway ideas to run a contest where one lucky follower wins their pre-order for free. It’s a fun, interactive way to build buzz and get people to engage with your posts. 3. Offer Free Delivery Before Valentine's Day Here’s a trick to get those early orders in: offer free delivery a few days before Valentine’s Day. Not only does this encourage customers to order early, but it also helps you avoid the craziness that comes with last-minute orders. Promote your free delivery with interactive posts like a poll asking followers which day they'd prefer to get their flowers delivered. Bonus: Run a giveaway where you offer free delivery as a prize! It’s an easy way to get engagement and spread the word about your flowers. Photo Source: @@juleswiththeflowers 4. Partner with Local Businesses Everyone appreciates a little extra love. This Valentine’s Day, think beyond just flowers. This is a great time to collaborate with other local businesses. Whether it’s a bakery, a chocolatier, or a cute boutique, teaming up allows you to reach more people. You could create joint giveaways or cross-promotions where customers get discounts at both your shops. For example, you could create a Valentine’s Day event where customers who buy a bouquet from you get a discount on chocolates from a nearby shop. These partnerships can help build a sense of community while giving you both a boost. Be sure to engage with other local businesses on social too—like, comment, and share their posts. A little love can go a long way, especially if they return the favour. 5. Engage Your Audience with Fun, Interactive Content Everyone loves to feel involved, especially around Valentine’s Day. Keep your audience engaged with fun, interactive social media posts like polls, quizzes, or behind-the-scenes peeks at how you put together your beautiful bouquets. Ask your followers to vote on their favourite Valentine’s Day arrangement or share which flowers they’re hoping to receive this year. Share the love this Valentine’s Day by educating your audiences on the meaning behind different flowers through engaging social media posts. Highlight the romantic symbolism of red roses, the elegance of orchids, or the liveliness of daisies. This is a perfect way to enhance your emotional connection between your brand and your audience. You could also host singles Valentine's Day events—like a virtual flower arrangement class for those celebrating self-love this year. It’s a unique way to engage a wider audience and make everyone feel included, no matter their relationship status. Photo Source: @@juleswiththeflowers 6. Be Transparent in Your Posts When people are looking to buy, they want all the details upfront. Be clear in your posts about sizes, prices, delivery fees—everything. This helps target your ideal customer and cuts down on repetitive questions. You could even create a FAQ section in your Instagram highlights with answers to common questions like “How far in advance should I order flowers?” or details about your bulk flower options. Transparency builds trust, and the more information you offer, the easier you make it for your customers to buy. Ready to Make This Valentine’s Day Bloom? With these social media tips, you’ll be all set to create buzz, engage your audience, and drive more sales this Valentine’s Day. Whether you’re showcasing beautiful arrangements, collaborating with local businesses, or running interactive giveaways, the key is to stay active, creative, and connected with your customers. Don’t forget to check out our Instagram and Facebook pages, where we’re always sharing the latest floral inspirations, behind-the-scenes content, and special offers. Want to get a head start on Valentine’s Day orders? Browse our full catalog of flowers and lock in your pre-orders today! Stay connected, stay creative, and make this Valentine’s Day unforgettable—for both you and your customers!
As the event season fast approaches, event planners need to gear up for the busiest time of the year. Here are some essential tips to help you get prepared and stay ahead of the game Table of Contents Update Your Portfolio Network Like a Pro Stay Trendy Streamline Your Processes Update Your Portfolio Showcasing your latest work and skills is crucial to attracting clients during the wedding season. Start by sprucing up your portfolio with fresh content and captivating images that highlight your expertise. Update your website and social media profiles to reflect your most recent projects, ensuring potential clients are impressed by what they see. By presenting your best work front and center, you'll set yourself up for success as you dive into the busy wedding season ahead. Network Like A Pro Get out there and mingle with fellow event professionals! Networking is key to expanding your horizons as an event professional. Attend industry events, join online forums, and collaborate with vendors to expand your network and discover new opportunities. Stay Trendy Keep up with the latest trends and innovations in the wedding industry. Stay informed by following industry blogs and attending workshops to incorporate fresh ideas into your events. Be sure to check out our blog containing the latest wedding trends for 2024! Streamline Your Processes Efficiency is key during the wedding season, so streamline your workflows and invest in event planning tools to help you stay organized and on track.With these tips in your arsenal, you'll be well-equipped to handle the demands of the wedding season and deliver unforgettable experiences for your clients. So, get ready to roll up your sleeves and dive into the excitement of wedding planning! Conclusion Following these tips will surely get you ready for the event season. With IBuyFlowers’ platform, navigating the event season successfully will be even easier. With our integrated website features and synchronized calendar, you can rely on us and our next-day delivery partners to get access to a broad assortment of the freshest flowers at the fastest delivery time! To find out more about what we can do for your business, sign up now by clicking the button below Sign up now