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Flowers and Bouquets are what make Valentine’s Day special. This also means it's a huge day for Florists. With the right social media game, there is no better time to turn this into one of your biggest sales events in the year. Through stunning bouquets or the buzz of giveaways, here are some ideas to help you maximise your social media impact this Valentine’s Day.
For a visually-driven platform like Instagram, you need to grab the attention of your audience through high-quality photos and videos of your flowers. Your flowers are beautiful, so show them off! Don’t just snap quick pictures—take your time to make sure they look their best. Valentine’s Day Hashtags like #ValentinesDayFlowers and #PreOrderLove will help you boost your posts to a larger audience.
Valentine’s Day also brings about the need to buy specific flowers for the occasion. What would people want to see from you most? These are the flowers we believe positively grab people’s attention:
Also, don’t forget about your Instagram highlights—create a dedicated space for your Valentine’s Day offerings so customers can easily browse everything you’ve got without having to scroll through your entire feed.
Photo Source: @juleswiththeflowers
Pre-orders are a lifesaver, especially when the last-minute rush hits. Entice your customers to secure their Valentine’s Day flowers early by offering a little something extra—whether that’s a discount, free chocolates, or guaranteed delivery. Throw in a catchy slogan like “Reserve the romance” or “Save the stress, grab the best” and let the urgency do the work for you.
You can even use Instagram giveaway ideas to run a contest where one lucky follower wins their pre-order for free. It’s a fun, interactive way to build buzz and get people to engage with your posts.
Here’s a trick to get those early orders in: offer free delivery a few days before Valentine’s Day. Not only does this encourage customers to order early, but it also helps you avoid the craziness that comes with last-minute orders. Promote your free delivery with interactive posts like a poll asking followers which day they'd prefer to get their flowers delivered.
Bonus: Run a giveaway where you offer free delivery as a prize! It’s an easy way to get engagement and spread the word about your flowers.
Photo Source: @@juleswiththeflowers
Everyone appreciates a little extra love. This Valentine’s Day, think beyond just flowers. This is a great time to collaborate with other local businesses. Whether it’s a bakery, a chocolatier, or a cute boutique, teaming up allows you to reach more people. You could create joint giveaways or cross-promotions where customers get discounts at both your shops.
For example, you could create a Valentine’s Day event where customers who buy a bouquet from you get a discount on chocolates from a nearby shop. These partnerships can help build a sense of community while giving you both a boost.
Be sure to engage with other local businesses on social too—like, comment, and share their posts. A little love can go a long way, especially if they return the favour.
Everyone loves to feel involved, especially around Valentine’s Day. Keep your audience engaged with fun, interactive social media posts like polls, quizzes, or behind-the-scenes peeks at how you put together your beautiful bouquets. Ask your followers to vote on their favourite Valentine’s Day arrangement or share which flowers they’re hoping to receive this year.
Share the love this Valentine’s Day by educating your audiences on the meaning behind different flowers through engaging social media posts. Highlight the romantic symbolism of red roses, the elegance of orchids, or the liveliness of daisies. This is a perfect way to enhance your emotional connection between your brand and your audience.
You could also host singles Valentine's Day events—like a virtual flower arrangement class for those celebrating self-love this year. It’s a unique way to engage a wider audience and make everyone feel included, no matter their relationship status.
Photo Source: @@juleswiththeflowers
When people are looking to buy, they want all the details upfront. Be clear in your posts about sizes, prices, delivery fees—everything. This helps target your ideal customer and cuts down on repetitive questions. You could even create a FAQ section in your Instagram highlights with answers to common questions like “How far in advance should I order flowers?” or details about your bulk flower options.
Transparency builds trust, and the more information you offer, the easier you make it for your customers to buy.
With these social media tips, you’ll be all set to create buzz, engage your audience, and drive more sales this Valentine’s Day. Whether you’re showcasing beautiful arrangements, collaborating with local businesses, or running interactive giveaways, the key is to stay active, creative, and connected with your customers.
Don’t forget to check out our Instagram and Facebook pages, where we’re always sharing the latest floral inspirations, behind-the-scenes content, and special offers. Want to get a head start on Valentine’s Day orders? Browse our full catalog of flowers and lock in your pre-orders today!
Stay connected, stay creative, and make this Valentine’s Day unforgettable—for both you and your customers!