Mother’s Day is one of the most important floral holidays of the year. With so many customers looking for the perfect bouquet to celebrate their loved ones, this is a golden opportunity for florists to boost their brand visibility and increase sales. To help you make the most of this season, we’ve put together a guide filled with social media tips, plus a almost ready-to-use media kit with Canva templates for posts and stories. Let’s make Mother’s Day 2025 your most successful yet!
To access the media kit, simply use the Canva links, tailor the designs to match your brand, and start preparing your Mother’s Day social media content with ease.
Don’t wait until May to start posting about Mother’s Day! Begin teasing your Mother’s Day offerings at least four to six weeks in advance. Here’s how:
Make your bouquets stand out on social media with eye-catching visuals:
Emotional Connection is essential to showcase for a celebration like Mother’s Day. Use your social media to tell meaningful stories. Share posts highlighting different kinds of mother figures—grandmothers, mentors, and other maternal influences—to celebrate motherhood. If you’re a florist, share what Mother’s Day means to you personally to add a personal touch.
Encourage followers to share why they’re celebrating Mother’s Day and tag your shop for a chance to be featured, thus, creating a community around your shop and flowers.
Mother’s Day is a sentimental holiday, so take the time to interact with your followers by asking them about their favorite flowers or best gift ideas through polls and questions. Hosting a "Win a Mother’s Day Bouquet" contest can significantly boost engagement and reach, while responding promptly to inquiries and comments helps foster real-time connections with your audience.
Encouraging customers to order early while also keeping an eye on last-minute buyers can significantly impact sales. Offering a limited-time discount for pre-orders creates urgency, while using countdown stickers in stories helps highlight order deadlines. Additionally, reminding customers of last-minute gifting options like same-day delivery can capture last-minute shoppers who are still looking for the perfect bouquet.
Expanding your reach by partnering with influencers or local businesses that align with your brand is a great way to increase visibility. Partnering with lifestyle or family influencers can help showcase your arrangements, while teaming up with local bakeries, gift shops, or spas for bundle giveaways can add value to your offerings. Additionally, donating a portion of your sales to a cause supporting mothers and sharing the impact online can resonate with customers who appreciate businesses that give back.
To simplify your content creation, we’ve put together a Mother’s Day Media Kit filled with beautifully designed Canva templates. Effortlessly customize Instagram and Facebook posts, as well as engaging story templates, by incorporating your shop’s bouquets and personalized messages. Simply access the Canva links, tailor the designs to match your brand, and start preparing your Mother’s Day social media content with ease.
Of course, beautiful content starts with beautiful flowers. Ensure your shop is stocked with the freshest, highest-quality blooms by sourcing directly from iBuyFlowers. Check out our Mood Boards for inspiration On Mother's Day flowers and arrangements
With the right strategy and tools, your floral business can flourish this Mother’s Day. Download our Mother’s Day Media Kit to save time on content creation and implement these expert tips for a successful, high-impact campaign. Make sure to follow us on our Instagram and Facebook to keep up with our Mother's Day Content. Let’s make this season truly special for both your business and your customers!