Table of Contents Hot & Heavy Galentines Cake & Candy Tried & True Conclusion The dreaded 'V-word' is quickly approaching, and the time to implement all those notes you took on last year’s successes (and failures) is now. Valentine’s is a huge opportunity for florists of all sizes to excel in multiple ways. From increasing visibility in their communities, to showcasing their talents, to their expertise in sourcing the freshest flowers and interesting varieties from hundreds of farms at iBuyFlowers, planning is key to success. One of the many challenges that florists face is playing mind-reader for their future customers when it comes to Valentine's flowers. While dozens of red, white, and pink flower arrangements will always abound, many customers come in with photo-shopped arrangements, blurry screenshots, bizarre requests, and a plethora of other unexpected questions to make their florist scramble for the order. A wonderful way to combat any confusion between you and the customer, as well as have more control over your pre-ordering, would be to have set color palettes available for your customer to pick from at the price point of their choosing. Below we have four palettes that will work perfectly to make your job easier and keep your clients happy with your variety. All of these inspiration boards can be customized to reflect your shop’s personality, all the while maintaining some organization during your busiest time of the year. Hot & Heavy Photo Source: @abbeymaeflorals @vickrenner Our first inspiration board is aptly titled “Hot and Heavy” with deep reds, blacks, and purples. Black baccara is a wonderful “black rose” to use in lieu of a traditional red. Dark foliages can be incorporated, as well as dark satin ribbons (or even velvet!). The navy center’s of anemone will be a stand-out in this palette, and the richness of these colors and texture will convey a sense of romance for your customer. Client’s who choose the “Hot and Heavy” palette will probably have the *most interesting* card messages to their receivers attached to these alluring floral arrangements. Explore full mood board here. Galentine's Photo Source: @gardengirlflowerseugene @juleswiththeflowers @highdesertflorals @bkdflorals Next we have the “Galentine’s” inspiration board. Galentine’s is an increasingly popular celebration the past several years. What is more “for the girls” than a day of flowers, chocolate, and champagne? With a rise of celebrating groups of girlfriend’s, it’s only fitting that the palette shows off fun, inspiring colors. This palette is ideal for marketing at more affordable price points, making it easy to sell multiple arrangements at once. Bright, poppy pinks, cheerful yellows, vibrant blues, reds, and oranges are guaranteed to catch your clients' eyes. It’s the perfect opportunity to showcase a mix of pastel tones and pink flowers alongside these lively, colorful blooms, creating bouquets that truly stand out for the occasion. Check the full mood board here. Cake & Candy Photo Source: @bkdflorals @urbanbloom.florist @moonrisefloraldesign “Cake and Candy” is for the customers who want to be non-traditional, but also want to stay in the Valentine’s general vibe with pink roses and vibrant flowers. Warm pinks and peaches, creams, and muted mauves create a welcoming palette appropriate for any client to send to any recipient. This inspiration board would be perfectly accented with thrifted glassware, creating a true air of thoughtfulness for the recipient. Discover full mood board here. Tried & True Finally, we have “Tried and True”. Red, pink, and white will always be a popular choice during this time of year. Having a set list of certain stems and working with a recipe during this chaotic week will help push out the vast amount of orders florists are certain to get in this color scheme. Traditional customers love alstroemeria, carnations, babies breath, caspia, and red roses. Explore the full mood board here. In Conclusion... While there are countless tips and tricks to make it through Valentine’s Day in one piece, one of the most important parts of a florist’s process is securing excellent products. With iBuyFlowers, you can pre-order to lock in your product and pricing. Whether you want to pay at checkout or when the order packs, you have that option. This comes in handy during these holidays when it is necessary to bulk order. iBuyFlowers is a wonderful resource, creating a system where you can order online from world-wide vetted farms that florists have been using for decades. Flowers are shipped directly from the farm to your door with free priority shipping, guaranteeing a product that is as fresh as possible for your customers. So get your inspo ingredient lists ready and get to ordering! © 2024 iBuyFlowers.com
Table of Content Hard Goods: Essentials for Crafting Beautiful Arrangements Office Supplies and Computer Needs: Streamlining Your Operations Flowers to Make Sure You Have: The Heart of Every Valentine’s Day Arrangement Next: Preorder Valentine's Day Flowers Wholesale Valentine's Day is one of the busiest times of the year for florists, and it's essential to prepare ahead of time to ensure a smooth and successful holiday. From selecting the right flowers to stocking up on hard goods, office supplies, and computer needs, being well-organized is key to providing your customers with exceptional service and creating stunning arrangements. Here’s a comprehensive checklist to help you prepare your shop for the busy Valentine’s season, so you can focus on delivering joy and beauty while maximizing your profit. Hard Goods: Essentials for Crafting Beautiful Arrangements When it comes to Valentine's Day, florists rely on a variety of hard goods to create gorgeous bouquets, centerpieces, and arrangements. These products are crucial for the overall presentation and quality of your floral designs. Before the rush, make sure your shop is stocked with everything you’ll need to satisfy customer demand. Hard Goods Checklist: Floral foam (oasis) for arranging flowers Chicken wire, or other non-floral foam mechanics Flower food to keep blooms fresh Floral wire and tape for securing arrangements Ribbon (in red, pink, white, and gold) Glass vases (variety of shapes and sizes) Decorative containers (heart-shaped boxes, baskets) Floral picks (for adding personal messages or accents) Wrapping paper (cellophane, tissue paper) Extra snips and knives Lots of buckets for processing flowers Alum for your hydrangea arrangements Petal Proofer, Clear Life, and Crowning Glory Photo source: @juleswiththeflowers Office Supplies and Computer Needs: Streamlining Your Operations Valentine's Day can bring in a high volume of orders, both in-store and online, so it’s important to have your office supplies and computer systems in top shape. Whether you’re handling customer inquiries, processing orders, or keeping track of inventory, being well-equipped with the right tools will keep everything running smoothly during the rush. Office Supplies and Computer Needs Checklist: Receipt paper rolls for the register Printer ink and paper for invoices and receipts Computer and tablet chargers (for online orders and customer service) Customer order forms (if not using a POS system) Valentine’s-themed promotional materials (flyers, email templates) Inventory management software (for easy tracking of flowers and supplies) A backup power source (to avoid any disruptions in case of power outages) Contact information for suppliers and wholesalers Pens, post-its, and highlighters-place these all around the shop Photo source: @normvanya Flowers to Make Sure You Have: The Heart of Every Valentine’s Day Arrangement The star of the show during Valentine’s Day is, of course, the flowers! Be sure to have a variety of blooms on hand to create beautiful, romantic arrangements for your customers. Popular flowers for this occasion often include roses, lilies, and orchids, but it’s important to stock up on the specific varieties and colors that your clients are most likely to order. Flower Checklist: Red, pink, and white roses (include some long-stemmed options for those high dollar orders!) Tulips (romantic and seasonal) Lilies (particularly Stargazer lilies) Orchids (phalaenopsis or cymbidium varieties) Carnations (great for budget-friendly options) Peonies (a luxurious option for big spenders) Daisies (for a more casual, sweet look) Baby’s breath and limonium (for filler in bouquets) Ranunculus and other Valentine’s Day favorites Greens (eucalyptus, salal, leatherleaf, and a variety of ferns) Photo source: @juleswiththeflowers Next: Preorder Valentine's Day Flowers Wholesale Valentine’s Day is fast approaching, and the time to prepare is now. To ensure you have all the flowers, hard goods, and supplies you need for a successful season, we recommend placing a preorder at iBuyFlowers as early as possible. Preordering will not only guarantee that you’ll have the freshest valentine's blooms available, but it will also give you peace of mind knowing you’re prepared for the rush. Take the stress out of last-minute shopping and order your Valentine’s Day flowers ahead of time to ensure your customers receive the highest quality arrangements. Don’t wait—secure your stock and lock in your pricing now and be ready to make this Valentine’s Day unforgettable!
Table of Content A Legacy of Responsibility and Community Focus Sustainability and Organic Practices Conclusion: Fill Your Coolers with Flowers from Agrogana Today Doña Natalia by Agrogana is more than just a flower farm—it’s a testament to family, dedication, and environmental stewardship. Founded in 1997 in Ecuador, Agrogana began its journey as a rose farm, named after the family’s inspiring great-grandmother, Doña Natalia. Over the years, this small venture has blossomed into a diverse flower producer, growing a variety of stunning blooms including Ecuadorian roses, ranunculus, anemones, and more than 600 varieties of flowers. Located in the Cotopaxi Valley, at an altitude of 3,300 meters, Agrogana’s flowers are known for their exceptional quality, vibrant colors, and long, sturdy stems, thanks to the perfect blend of fertile soil, sunlight, and high-altitude conditions. Photo source: @agroganaec A Legacy of Responsibility and Community Focus At Agrogana, success isn’t just measured by the beauty of the flowers—it’s also about making a positive impact on the community. The farm has built a strong foundation of responsibility by investing in the well-being of their workers and their families. Agrogana runs an after-school program that benefits over 200 children between the ages of 4 and 16, providing them with education in subjects like English, math, computer skills, and sports. In addition to these learning initiatives, the farm has supported over 150 families through home improvements, including providing essential home appliances. Agrogana’s commitment to healthcare is also evident, as they provide regular medical exams and health check-ups to ensure the well-being of their workers. Photo source: @agroganaec Sustainability and Organic Practices Agrogana’s dedication to sustainability is evident in the way they grow their flowers. The farm employs organic practices to ensure that their flowers are not only beautiful but also grown safely, without harming the environment or the health of their workers. This commitment to sustainable farming has earned Agrogana several prestigious certifications, further affirming their eco-friendly practices. The use of organic flower farming techniques allows them to protect the soil, conserve water, and minimize the impact on local ecosystems. Agrogana’s flowers, grown with care and respect for nature, are an ideal choice for those who want to make a positive impact while enjoying the finest blooms. Conclusion: Fill Your Coolers with Flowers from Agrogana Today Agrogana is a shining example of how tradition, sustainability, and community can come together to create exceptional flowers. Whether you are looking for roses, spray roses, ranunculus, or unique blooms like butterfly ranunculus or spray delphinium, Agrogana’s diverse selection offers something for every occasion. Their commitment to organic farming and the well-being of their workers makes them a truly responsible choice. Take the next step and support a farm that values both beauty and sustainability. Shop from Agrogana at iBuyFlowers.com today and bring the vibrant colors and legacy of Ecuador into your community.
Roses are red Violets are blue We’re prepared for Valentine’s Are you? Table of Contents Utilize Driver Routing Apps Have a Designated Employee to Manage Social Media Keep Employees Happy and Motivated Pre-Order Flowers and Use Specific Color Palettes Finish Tasks Ahead of Time Conclusion Valentine’s Day can be a florist’s worst nightmare, greatest success, and most profitable week of the year. No matter how organized you are, unexpected challenges pop up; customers request blooms you don’t have, and despite your best efforts to prepare, fatigue creeps in as the orders keep rolling. But, with the right strategies and some insider know-how, you can turn Valentine's chaos into your finest hour. Which is why, we have compiled a list of tips from seasoned florists on how they cope with the chaos of Valentine’s Day for you. Perhaps you have already implemented these in your shop, or perhaps you have an “AHA moment” from one or more of our tips. Photo source: @juleswiththeflowers Utilize Driver Routing Apps One of the biggest challenges during Valentine’s Week is timely deliveries. Using driver routing apps can significantly enhance your delivery efficiency. These apps help optimize routes, reducing travel time and ensuring that your flowers arrive fresh and on schedule. Not only do they streamline everything for your drivers, making it possible for them to do more deliveries in less time, there are also tracking apps that will enable you to answer the never-ending “Have my flowers been delivered?” calls and texts. Mapping out delivery routes can also be done as orders come in-get an order then immediately enter it into your system for delivery on the appropriate date. Consider investing in a reliable app that provides real-time traffic updates and delivery tracking. Have a Designated Employee to Manage Social Media Social media is a powerful tool for marketing, especially during high-demand periods. Designating an employee to manage your social media accounts can keep your online presence active and engaging. They can post updates, respond to customer inquiries, and promote special offers for Valentine's day Flowers. This focus will help you connect with customers and boost sales while allowing your team to concentrate on fulfilling orders. You can see a list of social media tips here. Photo source: @surlalunephotography Keep Employees Happy and Motivated Happy employees are more productive! During the busy Valentine’s season, ensure your team feels appreciated and motivated. Provide snacks, encourage teamwork, and recognize individual efforts. Consider implementing a small reward system for exceptional performance during the week. An upbeat playlist in the background can also go a long way. A positive atmosphere will help reduce stress and improve efficiency. Keep the morale up, let everyone know they are appreciated, and embrace the comradery of accomplishing such a huge feat together! Photo source: @juleswiththeflowers Pre-Order Flowers and Use Specific Color Palettes Planning ahead is crucial. Pre-order your flowers based on expected demand and consider using specific Valentine's color palettes to simplify the selection process. This not only helps with inventory management but also allows you to create cohesive arrangements that resonate with your customers’ desires. Offering a curated selection can also make decision-making easier for your clients. Here are some shoppable Valentine’s mood boards to help provide inspiration. Finish Tasks Ahead of Time To minimize last-minute chaos, tackle as many tasks as you can before Valentine’s Day. Prepare by taping vases, cutting wires for roses, routing delivery maps, and filling buckets with water in advance. This proactive approach will save time on the busiest days and ensure you can focus on creating beautiful arrangements and providing excellent customer service when it matters most. Photo source: @juleswiththeflowers Conclusion Valentine's Week can be a whirlwind, but with careful planning and strategic management, you can navigate the chaos successfully. By utilizing technology, keeping your team motivated, and preparing in advance, you’ll be well-equipped to meet the demands of this special day. Happy Valentine's Day, and may your blooms be bountiful!
Table of Content Explorer: A Long-Lasting Beauty Finally: Bold, Bright, and Beautiful Fortune: Elegant and Refined Rediant: The Prettiest and Most Unique Freedom: The Reliable Favorite Conclusion Red roses have long been symbols of love, passion, and timeless beauty. Whether for an anniversary, Valentine’s Day, or an unexpected surprise, red roses never fail to leave a lasting impression. Each variety of red rose offers something unique in terms of color, form, and fragrance. In this blog, we’ll explore five popular red rose varieties: Explorer, Finally, Fortune, Freedom, and Rediant. Each has its own distinctive characteristics, making them favorites for florists and customers alike. Explorer: A Long-Lasting Beauty The Explorer rose is known for its deep, rich red color and exceptional longevity. Its slightly darker red hue gives it a sophisticated, classic look that stands out among other red roses. One of the most attractive features of Explorer is its remarkable durability as a cut flower. Its strong, robust petals resist wilting and fading, ensuring that the blooms stay fresh for a long time. Whether you're looking for a new standard rose to add to your cooler, or need a moody red for an event, the Explorer rose is a resilient and elegant choice that will continue to delight for weeks. Photo source: @juleswiththeflowers Finally: Bold, Bright, and Beautiful For those who desire a true red rose, Finally is the variety that perfectly fits the bill. This rose showcases a striking, intense red color that is sure to turn heads. What sets Finally apart is how quickly it opens up, revealing large, show-stopping blooms that outshine other varieties in size and impact. Unlike some roses that take their time to fully unfurl, Finally roses open rapidly, delivering an immediate burst of beauty. Their large petals and vibrant color make them a perfect choice for dramatic floral arrangements or as a centerpiece in any setting. Photo source: @juleswiththeflowers Fortune: Elegant and Refined While Fortune may not have the same level of fame as some other red rose varieties, it is nonetheless a beautiful and refined choice. The rose features medium-sized blooms with velvety petals that are a deep, rich red. The overall appearance of Fortune roses is refined and sophisticated, making them perfect for more understated, classic floral displays. Though their size may be ever so slightly smaller compared to other varieties, their quiet beauty and consistently long vase-life make them a lovely addition to any bouquet. Photo source: @juleswiththeflowers Freedom: The Reliable Favorite Freedom is one of the most widely used red rose varieties, and for good reason. Known for its reliability, Freedom consistently produces bright, vibrant blooms with a true red hue. While the blooms are slightly smaller than those of some other varieties, they are abundantly popular and a tried and true purchase for florists year after year. Their dependable nature and stunning color ensure that they remain a top choice for those looking for a classic red rose that will always deliver. Photo source: @juleswiththeflowers Rediant: The Prettiest and Most Unique Rediant lives up to its name, showcasing stunning red blooms that seem to glow with a life of their own. What makes Rediant truly special is its shape—its petals are fuller and more rounded, giving the rose a unique, almost sculptural look. The blooms are medium-sized, but their distinctive form and deep red color make them incredibly eye-catching. Radiant roses are undoubtedly the prettiest in terms of both color and shape, with their lush, full appearance standing out in any setting. Whether in a bouquet or in the garden, Radiant is a rose that commands attention with its beauty and elegance. Photo source: @juleswiththeflowers Conclusion Each of these five red rose varieties offers something special, whether it’s the durability of Explorer, the boldness of Finally, the elegance of Fortune, the reliability of Freedom, or the stunning beauty of Radiant. No matter which one you choose to carry in your shop or use in your events, red roses will always be a popular choice for customers. Whether celebrating a special occasion or preparing for Valentine’s Day, these varieties are sure to deliver a burst of color and elegance to your clients. Wondering what to pair your red roses with? Pick the right flowers for the right occasions with the help of our Valentine’s Mood Boards. Whether it’s for a galentine’s appreciation or romantic gesture, we have you covered with our palettes. For florists looking to offer these exquisite red roses to their clients, you can find all these varieties and more at iBuyFlowers.com. With a wide selection of top-quality roses available, you can trust us to provide the best varieties at competitive prices. Preorder today to ensure you have the freshest blooms for your next arrangement or event! Photo source: @juleswiththeflowers
Table of Contents Holiday Spirit Winter Wonderland Midnight Kiss Conclusion As the holiday season approaches, it's time to start thinking about how to bring festive cheer to your customers through the beauty of flowers. At iBuyFlowers, we understand the importance of selecting the perfect blooms for the season’s most sought-after arrangements. That’s why we’ve curated three stunning floral palettes that will help you create breathtaking bouquets and centerpieces, ensuring your clients’ celebrations are as vibrant and memorable as the season itself. Holiday Spirit Photo Source: @thevinefloralstudio @bada_bloom_pa Embrace the traditional colors of the season with our Holiday Spirit palette. This rich collection features the bold reds of roses and dianthus, the crisp greens of buttons and poms, ranunculus, and the pure whites of chrysanthemums. Whether you’re designing festive wreaths, lush garlands, or elegant table arrangements, this palette brings warmth and joy to any space, evoking the timeless spirit of Christmas and the holidays. It’s the perfect choice for florists looking to create arrangements that sparkle with classic holiday cheer. Click Here to see the full mood board. Winter Wonderland Photo Source: @bada_bloom_pa @lavieenfleursfloral @southofstem For a more ethereal feel, our Winter Wonderland palette captures the serene beauty of a snowy landscape. With soft whites of chrysanthemums, complemented by the cool, frosty tones of silver dusted foliage and frosted blue thistle, and the tranquil blues of hydrangeas and anemone, this collection evokes the quiet magic of a winter’s night. Ideal for creating sophisticated, icy-themed designs, the Winter Wonderland palette will add a touch of elegance to any holiday display, whether in a luxurious bouquet or a grand centerpiece. Discover the full mood board here. Midnight Kiss Photo Source: @thistleandmoonnc @taxaflora @juleswiththeflowers Ring in the New Year with our glamorous Midnight Kiss palette, a dazzling mix of black, white, silver, and gold stems. Featuring the deep elegance of anemones, the pristine beauty of white roses and rich disbuds, and the sparkling accents of silver and gold glittered foliage and blooms, this collection is designed for those who want to celebrate in style. Perfect for New Year’s Eve arrangements, this palette captures the drama and sophistication of midnight, making it ideal for high-end events and festive parties that call for a little extra sparkle. Check out the complete mood board here. Pre-order Your Seasonal Blooms Today! The holidays are just around the corner, and now is the time to ensure you have the freshest, most beautiful flowers for your customers’ seasonal arrangements. Don’t miss out on these exclusive palettes—place your pre-order today and guarantee that your shop will be ready to create stunning, seasonal displays. With iBuyFlowers, you’ll have access to the finest blooms, delivered on time and with the quality you can trust. Sign up to secure your order and make this holiday season truly unforgettable! © 2024 iBuyFlowers.com
Table of Contents Sunset Terracotta Classic Romantic Champagne Mauve and Plum Carnival Conclusion Many times as a creative, it is easy to know exactly what you are talking about and envisioning inside your head, but relaying that vision to clients is an incredibly important part of the booking and planning process. You can be the most effective communicator possible, but having visual cues, like mood boards, can convince your client that you are indeed the best fit for them. In the wedding and event world, competition can be fierce, and landing not only clients, but the RIGHT clients for you, is imperative. To help with this, we have put together four mood boards for fall that not only serve as templates to inspire you to create your own, but also provide quick floral inspiration to keep on hand to show clients in the future. Whether you’re designing wedding flower arrangements or planning a bride’s flower bouquet, these mood boards are perfect starting points. Sunset Terracotta Our sunset terracotta mood board features brighter tones than the traditional terracotta, blush, and cream weddings that have been so popular in recent years. Embracing the coral hues of a crisp fall sunset, lush, cool peaches, and pops of buttery oranges and creams, this palette is guaranteed to stay in rotation for the next several years of weddings. It’s an ideal choice for creating a large bridal bouquet or even wedding flower centerpieces that capture the essence of autumn. With the emergence of heavy florals in pop culture, from music videos to shows like Bridgerton, clients are increasingly interested in using both more and brighter colors for their wedding flowers. This palette is particularly stunning for those looking for a unique flower color palette. Photo Source: @poppinpeoniesfloral @urbanbloom.florist @_whirlygirl Classic Romantic Champagne Up next is the classic, romantic Champagne mood board. This is a wonderful visual to show couples who want to remain traditional but also wish to do something a bit different. With so many shades and hues of creams available, this mood board offers ideas for bridal bouquets that venture into pale yellows and muted, dusty pastels—a wonderful way to add a small pop of the unexpected without being too bold. These color palette flowers are perfect for crafting real flower wedding bouquets and wedding floral centerpieces that are timeless yet fresh. The richness of these combinations is tried and true. We can expect to see variations of this palette rotate through time but never fade away. Photo Source: @moonrisefloraldesign @gildedthistlegr @bkdflorals @scs_lady Mauve and Plum Mauve and plum are having a large resurgence lately! With the early 2000s coming back in a big way in fashion, florals have followed suit. Shades of purples and grays are making their rounds again, and we love the toned-down versions we are seeing in events lately. This palette is fitting for a moody outdoor ceremony, an industrial corporate event, or a winter wedding. The deep tones would also be perfect for holiday parties or even chilly early spring weddings, offering both freshness and richness at the same time. Ideal for wedding bouquets or wedding party bouquets, this palette allows for an elegant yet bold look. The wildflower color palette also adds a hint of nature-inspired beauty, making it versatile for any occasion. Photo Source: @thevinefloralstudio @moonrisefloraldesign @hummingbirdfloralstudio @biofloria_ Carnival Bright colors are trending as a year-round option, and florists could not be more thankful! This Carnival mood board is a wonderful jumping-off point for brides who want a vibrant day filled with color. Think about a bright wedding bouquet featuring rich garden roses and ranunculus, with added pops of lavender or pale blue for an eye-catching effect. Even in the dreary winter months, these colors can easily be sourced, allowing florists to create stunning wedding flower arrangements that defy the seasons. This palette is also perfect for flowers for centerpieces at weddings, as it brings a cheerful and lively vibe to any celebration. Photo Source: @eventsanddesignbynancy @idamayesfloral @lostgardn @hopeblooms.ky In conclusion... By using these mood boards, you can showcase the range of options available to your clients, whether they are looking for cheap bridal flowers or aiming for a grand statement with a large bridal bouquet. Each mood board offers a unique flower color palette, making it easier to match the client's vision with the perfect floral design. Ready to bring these ideas to life? Explore our catalog to discover all the flowers you need or shop our wedding collections to find the perfect blooms for your next project. Let these mood boards inspire your next wedding floral creation and help you design wedding party bouquets that leave a lasting impression!
Table of Contents 1. Show Off Your Products with Gorgeous Photos 2. Encourage Pre-Orders with Special Offers 3. Offer Free Delivery Before Valentine's Day 4. Partner with Local Businesses 5. Engage Your Audience with Fun, Interactive Content 6. Be Transparent in Your Posts Ready to Make This Valentine’s Day Bloom? Flowers and Bouquets are what make Valentine’s Day special. This also means it's a huge day for Florists. With the right social media game, there is no better time to turn this into one of your biggest sales events in the year. Through stunning bouquets or the buzz of giveaways, here are some ideas to help you maximise your social media impact this Valentine’s Day. 1. Show Off Your Products with Gorgeous Photos For a visually-driven platform like Instagram, you need to grab the attention of your audience through high-quality photos and videos of your flowers. Your flowers are beautiful, so show them off! Don’t just snap quick pictures—take your time to make sure they look their best. Valentine’s Day Hashtags like #ValentinesDayFlowers and #PreOrderLove will help you boost your posts to a larger audience. Valentine’s Day also brings about the need to buy specific flowers for the occasion. What would people want to see from you most? These are the flowers we believe positively grab people’s attention: Roses: These are almost always the quintessential choice since you cannot go wrong with them. Ranunculus: Coming in an assortment of colours, these are a fresh alternative to roses. Carnations: With their red and pink variety, these are a great set of affordable and long-lasting flowers. Also, don’t forget about your Instagram highlights—create a dedicated space for your Valentine’s Day offerings so customers can easily browse everything you’ve got without having to scroll through your entire feed. Photo Source: @juleswiththeflowers 2. Encourage Pre-Orders with Special Offers Pre-orders are a lifesaver, especially when the last-minute rush hits. Entice your customers to secure their Valentine’s Day flowers early by offering a little something extra—whether that’s a discount, free chocolates, or guaranteed delivery. Throw in a catchy slogan like “Reserve the romance” or “Save the stress, grab the best” and let the urgency do the work for you. You can even use Instagram giveaway ideas to run a contest where one lucky follower wins their pre-order for free. It’s a fun, interactive way to build buzz and get people to engage with your posts. 3. Offer Free Delivery Before Valentine's Day Here’s a trick to get those early orders in: offer free delivery a few days before Valentine’s Day. Not only does this encourage customers to order early, but it also helps you avoid the craziness that comes with last-minute orders. Promote your free delivery with interactive posts like a poll asking followers which day they'd prefer to get their flowers delivered. Bonus: Run a giveaway where you offer free delivery as a prize! It’s an easy way to get engagement and spread the word about your flowers. Photo Source: @@juleswiththeflowers 4. Partner with Local Businesses Everyone appreciates a little extra love. This Valentine’s Day, think beyond just flowers. This is a great time to collaborate with other local businesses. Whether it’s a bakery, a chocolatier, or a cute boutique, teaming up allows you to reach more people. You could create joint giveaways or cross-promotions where customers get discounts at both your shops. For example, you could create a Valentine’s Day event where customers who buy a bouquet from you get a discount on chocolates from a nearby shop. These partnerships can help build a sense of community while giving you both a boost. Be sure to engage with other local businesses on social too—like, comment, and share their posts. A little love can go a long way, especially if they return the favour. 5. Engage Your Audience with Fun, Interactive Content Everyone loves to feel involved, especially around Valentine’s Day. Keep your audience engaged with fun, interactive social media posts like polls, quizzes, or behind-the-scenes peeks at how you put together your beautiful bouquets. Ask your followers to vote on their favourite Valentine’s Day arrangement or share which flowers they’re hoping to receive this year. Share the love this Valentine’s Day by educating your audiences on the meaning behind different flowers through engaging social media posts. Highlight the romantic symbolism of red roses, the elegance of orchids, or the liveliness of daisies. This is a perfect way to enhance your emotional connection between your brand and your audience. You could also host singles Valentine's Day events—like a virtual flower arrangement class for those celebrating self-love this year. It’s a unique way to engage a wider audience and make everyone feel included, no matter their relationship status. Photo Source: @@juleswiththeflowers 6. Be Transparent in Your Posts When people are looking to buy, they want all the details upfront. Be clear in your posts about sizes, prices, delivery fees—everything. This helps target your ideal customer and cuts down on repetitive questions. You could even create a FAQ section in your Instagram highlights with answers to common questions like “How far in advance should I order flowers?” or details about your bulk flower options. Transparency builds trust, and the more information you offer, the easier you make it for your customers to buy. Ready to Make This Valentine’s Day Bloom? With these social media tips, you’ll be all set to create buzz, engage your audience, and drive more sales this Valentine’s Day. Whether you’re showcasing beautiful arrangements, collaborating with local businesses, or running interactive giveaways, the key is to stay active, creative, and connected with your customers. Don’t forget to check out our Instagram and Facebook pages, where we’re always sharing the latest floral inspirations, behind-the-scenes content, and special offers. Want to get a head start on Valentine’s Day orders? Browse our full catalog of flowers and lock in your pre-orders today! Stay connected, stay creative, and make this Valentine’s Day unforgettable—for both you and your customers!
Home Self Care Mastering Flower Care As a professional florist, maintaining the freshness and beauty of your flowers is key! Here's a guide to optimizing your flower care routine, combining the essential do's and don'ts to ensure your blooms stay fresh and last longer. Table of Contents Sanitize Everything Use Flower Food Cut Stems Properly Optimal Storage Handle with Care Conclusion Sanitize Everything Start by disinfecting all surfaces, tools, and containers that come into contact with flowers to prevent harmful bacteria and fungi growth. Use a floral cleaner or rubbing alcohol for the best results. Contaminated containers and snips can significantly shorten the lifespan of your flowers. Use Flower Food Fill buckets or containers with cool water mixed with a flower food solution according to the manufacturer's recommendations. Avoid using plain water, as flower food solution provides essential nutrients to keep flowers hydrated and vibrant. Cut Stems Properly Remove any foliage that would fall below the waterline and re-cut stems approximately 1 inch using clean, sanitized clippers or knives. Immediately place flowers in the prepared container. You may use a hydrating solution like Quick Dip to jump-start the hydration process. Be careful not to crush stems, as this blocks water flow and reduces flower longevity. Optimal Storage Store flowers in a 34-38°F (1-3°C) cooler with 75-85% humidity to slow down respiration and keep them fresh longer. Ensure good airflow in the storage area. Flowers prefer cold temperatures, so avoid exposing them to extreme temperatures and direct sunlight, which can cause wilting. Also make sure to check water levels daily and maintain them properly. Handle with Care Avoid bruising blooms and ensure they stay dry to prevent mold and bacterial growth. Always avoid getting water on blooms and avoid crowding buckets. Keep flowers away from ethylene sources like ripening fruits and vegetables, as ethylene gas accelerates aging. Also, avoid displaying flowers near extreme heat, cold, or drafts. Conclusion By following these guidelines, you can ensure your fresh flowers remain beautiful and fresh for longer! This way you keep your clients satisfied and take your company to the next level! Visit FloraLife for more Do’s and Don’ts regarding fresh flower care
While neutral tones and white/green palettes have dominated the wedding scene for the past five years, 2024 will be completely different! This year is all about bright colors - hot pinks, oranges, blues, and purple. Table of contents Casual & Relaxed Modern Chicness Blue Summer Sky Tropical Fun Casual & Relaxed This year Peach Fuzz color takes center stage, embodying a sense of warmth and connection. This soft and velvety peach tone emanates a spirit that holistically embraces the mind, body, and soul. Perfect for couples seeking a casual and relaxed wedding vibe, Peach Fuzz pairs beautifully with natural elements and outdoor settings like a garden. Modern Chicness Embrace modern chicness with the timeless combination of navy, white, and a touch of gold which looks stunning at a seaside wedding. These sophisticated hues and gleaming gold accents will truly elevate the ambiance and atmosphere. This is the perfect color palette for people who want a minimalistic wedding with touches of fun and color. Blue Summer Sky The most popular pallet for summer weddings has got to be a mixture of petal pink, cornflower blue, and mauve purple. These colors create an upscale garden atmosphere which works perfectly for an afternoon event. Also, Hydrangea in a soft blue color is a must-have! Tropical Fun With this theme, it’s all about sunshine and serenity! Blooms like the elegant Heliconia and the Quirky Ginger add a lovely exotic twist with a touch of tropical charm.Explore our vibrant collection and let your imagination bloom! Conclusion No matter the theme you’re going for, at iBuyFlowers we’ve got you covered with a wide variety of colorful blooms perfect for the event season. Click the button below to discover more! Discover now